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Jenny Lau

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NYC-based Designer
& Creative Strategist.

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   Kansas City Public Library   Collective vision developed through community-driven engagement to reimagine KCPL's role as a catalyst for opportunity, learning, and civic engagement across Greater Kansas City

Kansas City Public Library
Collective vision developed through community-driven engagement to reimagine KCPL's role as a catalyst for opportunity, learning, and civic engagement across Greater Kansas City

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   San José Public Library     20-year facilities roadmap co-designed with SJPL to guide systemwide investment and cultural placemaking across one of the nation’s most diverse cities

San José Public Library
20-year facilities roadmap co-designed with SJPL to guide systemwide investment and cultural placemaking across one of the nation’s most diverse cities

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   Nourishing Roots   Wellness and storytelling tool co-designed with community members and health advocates of the US Chinese diaspora

Nourishing Roots
Wellness and storytelling tool co-designed
with community members and health advocates
of the US Chinese diaspora

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   Women In Charge Summit ‘24   Brand identity for nonprofit’s signature conference

Women In Charge Summit ‘24
Brand identity for nonprofit’s
signature conference

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   Frameworks in Social Design   Typographic poster series visualizing social design theories and concepts

Frameworks in Social Design
Typographic poster series visualizing
social design theories and concepts

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   One Girl, Inc.   Co-designing mission, vision, and values to strengthen organizational identity for a nonprofit

One Girl, Inc.
Co-designing mission, vision, and values to strengthen organizational identity for a nonprofit

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   For Good PGH   Developing a cohesive brand message with Braddock, PA residents for a grassroots nonprofit

For Good PGH
Developing a cohesive brand message with Braddock, PA residents for a grassroots nonprofit

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   HBO Max | Merchandise   Illustration – hand lettering designs for HBO Max’s latest merchandise

HBO Max | Merchandise
Illustration – hand lettering designs for HBO Max’s latest merchandise

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   Chinese Elderly Community Support   Research with NYC Chinese seniors to understand and address social isolation through design methodologies

Chinese Elderly Community Support
Research with NYC Chinese seniors to understand and address social isolation through design methodologies

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   hi inc. Stickers   Telegram stickers for a not-for-profit financial service

hi inc. Stickers
Telegram stickers for a
not-for-profit financial service

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   More Than A Label   Brand system for a mental health anti-stigma campaign

More Than A Label
Brand system for a mental health
anti-stigma campaign

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   Lunar New Year Greetings   Typographic series reimagining traditional Cantonese New Year blessings (拜年) as modern learning tools

Lunar New Year Greetings
Typographic series reimagining traditional
Cantonese New Year blessings (拜年)
as modern learning tools

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   (Join The) KAOS   Brand identity for an environmentally-driven online magazine

(Join The) KAOS
Brand identity for an
environmentally-driven
online magazine

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   COVID-19 Prevention   Poster and sticker designs

COVID-19 Prevention
Poster and sticker designs

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   Mind Hong Kong   Brand system for a HK-based mental health charity

Mind Hong Kong
Brand system for a HK-based mental health charity

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   MASON-MAYES   Brand identity for a fashion boutique store

MASON-MAYES
Brand identity for a fashion boutique store

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   Raise My Voice   Illustrated book visualizing statistical research about girls and women around the world

Raise My Voice
Illustrated book visualizing statistical research
about girls and women around the world

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   HBO Max | Shayla Rivera   Key art illustrations for an HBO Max Comedy Special

HBO Max | Shayla Rivera
Key art illustrations for an HBO Max Comedy Special

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   HBO Max | Close Enough Gummies   Layout concepts for a promotional postcard mailer

HBO Max | Close Enough Gummies
Layout concepts for a promotional postcard mailer

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   HBO/HBO Max | Digital Assets   Collection of email designs for internal HBO events

HBO/HBO Max | Digital Assets
Collection of email designs for internal HBO events

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   HBO | Whitmer Thomas   Hand-lettered title treatments for the key art of an HBO Comedy Special

HBO | Whitmer Thomas
Hand-lettered title treatments for the key art
of an HBO Comedy Special

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   HBO | Visiting Directors Program   Logo design concepts for an internal HBO brand

HBO | Visiting Directors Program
Logo design concepts for an internal HBO brand

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   Nom Wah Tea Parlor   Illustration for an NYC-based organization promoting urban culture

Nom Wah Tea Parlor
Illustration for an NYC-based organization promoting urban culture

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   A Winvian Fairytale   Commissioned illustrated book

A Winvian Fairytale
Commissioned illustrated book

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   Forgotten   Illustration for Parsons School of Design’s annual senior journal celebrating illustration graduates

Forgotten
Illustration for Parsons School of Design’s annual senior journal celebrating illustration graduates

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   New Yorkers’ Pet Peeves   Rotoscope animation

New Yorkers’ Pet Peeves
Rotoscope animation

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   How To Layer A Slip Dress   Stop-motion animation using illustrated paper cutouts

How To Layer A Slip Dress
Stop-motion animation using illustrated paper cutouts

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