• About
Menu

Jenny Lau

  • About

NYC-based Designer
& CREATIVE Strategist.

Featured
   MFA THESIS – NOURISHING ROOTS   Wellness and storytelling tool co-designed with community members and health advocates of the US Chinese diaspora

MFA THESIS – NOURISHING ROOTS
Wellness and storytelling tool co-designed
with community members and health advocates
of the US Chinese diaspora

   FRAMEWORKS IN SOCIAL DESIGN   Typographic poster series visualizing social design theories and concepts

FRAMEWORKS IN SOCIAL DESIGN
Typographic poster series visualizing
social design theories and concepts

   ONE GIRL, INC. – BRAND STRATEGY   Co-designing mission, vision, and values to strengthen organizational identity for a nonprofit

ONE GIRL, INC. – BRAND STRATEGY
Co-designing mission, vision, and values to strengthen organizational identity for a nonprofit

   WOMEN IN CHARGE SUMMIT ‘24   Brand identity for nonprofit’s signature conference

WOMEN IN CHARGE SUMMIT ‘24
Brand identity for nonprofit’s
signature conference

   FOR GOOD PGH – BRAND STRATEGY   Developing a cohesive brand message with Braddock, PA residents for a grassroots nonprofit

FOR GOOD PGH – BRAND STRATEGY
Developing a cohesive brand message with Braddock, PA residents for a grassroots nonprofit

   HBO MAX MERCHANDISE   Illustration – hand lettering designs for HBO Max’s latest merchandise

HBO MAX MERCHANDISE
Illustration – hand lettering designs for HBO Max’s latest merchandise

   CHINESE ELDERLY COMMUNITY SUPPORT   Research with NYC Chinese seniors to understand and address social isolation through design methodologies

CHINESE ELDERLY COMMUNITY SUPPORT
Research with NYC Chinese seniors to understand and address social isolation through design methodologies

   hi inc. STICKERS   Telegram stickers for a not-for-profit financial service

hi inc. STICKERS
Telegram stickers for a
not-for-profit financial service

   MORE THAN A LABEL   Brand system for a mental health anti-stigma campaign

MORE THAN A LABEL
Brand system for a mental health
anti-stigma campaign

   LUNAR NEW YEAR GREETINGS   Typographic series reimagining traditional Cantonese New Year blessings (拜年) as modern learning tools

LUNAR NEW YEAR GREETINGS
Typographic series reimagining traditional
Cantonese New Year blessings (拜年)
as modern learning tools

   KAOS   Brand identity for an environmentally-driven online magazine

KAOS
Brand identity for an
environmentally-driven
online magazine

   COVID-19 PREVENTION   Poster and sticker designs

COVID-19 PREVENTION
Poster and sticker designs

   ONE GIRL, INC. ‘18   Brand identity for a women’s empowerment NGO

ONE GIRL, INC. ‘18
Brand identity for a
women’s empowerment NGO

   MIND HONG KONG   Brand system for a HK-based mental health charity

MIND HONG KONG
Brand system for a HK-based mental health charity

   MASON-MAYES   Brand identity for a fashion boutique store

MASON-MAYES
Brand identity for a fashion boutique store

  BFA THESIS – RAISE MY VOICE  Illustrated book visualizing statistical research about girls and women around the world

BFA THESIS – RAISE MY VOICE
Illustrated book visualizing statistical research
about girls and women around the world

   HBO MAX – SHAYLA RIVERA   Key art illustrations for an HBO Max Comedy Special

HBO MAX – SHAYLA RIVERA
Key art illustrations for an HBO Max Comedy Special

   HBO MAX – CLOSE ENOUGH GUMMIES   Layout concepts for a promotional postcard mailer

HBO MAX – CLOSE ENOUGH GUMMIES
Layout concepts for a promotional postcard mailer

   HBO / HBO MAX – DIGITAL ASSETS   Collection of email designs for internal HBO events

HBO / HBO MAX – DIGITAL ASSETS
Collection of email designs for internal HBO events

   HBO – WHITMER THOMAS   Hand-lettered title treatments for the key art of an HBO Comedy Special

HBO – WHITMER THOMAS
Hand-lettered title treatments for the key art
of an HBO Comedy Special

   HBO – VISITING DIRECTORS PROGRAM   Logo design concepts for an internal HBO brand

HBO – VISITING DIRECTORS PROGRAM
Logo design concepts for an internal HBO brand

   NOM WAH TEA PARLOR    Illustration for an NYC-based organization promoting urban culture

NOM WAH TEA PARLOR
Illustration for an NYC-based organization promoting urban culture

   A WINVIAN FAIRYTALE   Commissioned illustrated book

A WINVIAN FAIRYTALE
Commissioned illustrated book

   FORGOTTEN   Illustration for Parsons School of Design’s annual senior journal celebrating illustration graduates

FORGOTTEN
Illustration for Parsons School of Design’s annual senior journal celebrating illustration graduates

   NEW YORKERS’ PET PEEVES   Rotoscope animation about New Yorkers’ pet peeves

NEW YORKERS’ PET PEEVES
Rotoscope animation about New Yorkers’ pet peeves

   HOW TO LAYER A SLIP DRESS   Stop-motion animation using illustrated paper cutouts

HOW TO LAYER A SLIP DRESS
Stop-motion animation using illustrated paper cutouts

© 2025 Jenny Lau – All rights reserved.