HBO Max – Close Enough
Promotional materials for a limited edition gummy collection celebrating HBO Max's surreal animated comedy in partnership with Kanha Treats and Eaze.
Brief: Design a postcard mailer and digital assets to introduce a character-inspired gummy collection promoting the premiere of the Max Original animated series.
Working closely with the SVP of Design and Senior Art Directors, I designed original illustrations, hand-lettering, and logo-branded swag for approximately 200 exclusive products in under four months, including apparel, accessories, and promotional items that celebrated the new streaming service's launch.
Year: 2020
People
Richard Jennings, Senior Vice President of Design
Steve DeFino, Senior Art Director
Ché Saitta, Package Designer & Illustrator
Hat Worn
Graphic Designer
*Due to legal concerns, the digital assets created (banners for use on email blasts and websites) have been omitted.
