Mind Hong Kong
A self-initiated rebrand for a Hong Kong mental health charity, examining how visual distinctiveness can amplify advocacy efforts.
Challenge: Through research of 10 mental health platforms in Hong Kong, I discovered 75% used turquoise and 100% used yellow in their branding, creating visual confusion for those seeking support services.
Based on competitive analysis, I developed a new logo, color palette, typography, iconography, and social media design system that would provide visual distinction while maintaining the organization's approachable, supportive personality and effectively conveying their mission to destigmatize mental health care.
Year: 2021
Client
Mind Hong Kong is a locally registered S88 charity committed to improving awareness and understanding of mental health in Hong Kong, particularly among youth.
Hat Worn
Brand Designer
