hi Telegram Stickers
Character design and illustration for a blockchain-based financial service, celebrating their milestone of reaching 500,000 members within two months of launch.
Challenge: The cryptocurrency space is saturated with coin-shaped mascots and technical imagery. hi needed to differentiate itself by positioning as a lifestyle brand for millennials and Gen Z rather than focusing solely on the token/hi Dollar.
We developed an alien astronaut character as hi's "spokesman," leveraging the popular crypto community reference "to the moon." The final collection included 23 stickers showing the mascot in various scenarios (on vacation, the moon, on a rocket), expressing common emotions, and referencing relatable memes that appeal to the target audience.
Year: 2021
Client
hi – not-for-profit financial service building the world's first universal cross-ecosystem mobile payment platform on blockchain technology, aiming to make finance inclusive, fair, and fee-less for all.
Hats Worn
Illustrator
Character Designer
