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Jenny Lau

  • About

NYC-based Designer
& CREATIVE Strategist.

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   MFA THESIS – NOURISHING ROOTS   Wellness and storytelling tool co-designed with community members and health advocates of the US Chinese diaspora

MFA THESIS – NOURISHING ROOTS
Wellness and storytelling tool co-designed
with community members and health advocates
of the US Chinese diaspora

  FRAMEWORKS IN SOCIAL DESIGN  Typographic poster series visualizing social design theories and concepts

FRAMEWORKS IN SOCIAL DESIGN
Typographic poster series visualizing
social design theories and concepts

  ONE GIRL, INC. – BRAND STRATEGY  Co-designing mission, vision, and values to strengthen organizational identity for a nonprofit

ONE GIRL, INC. – BRAND STRATEGY
Co-designing mission, vision, and values to strengthen organizational identity for a nonprofit

  WOMEN IN CHARGE SUMMIT ‘24  Brand identity for nonprofit’s signature conference

WOMEN IN CHARGE SUMMIT ‘24
Brand identity for nonprofit’s
signature conference

  FOR GOOD PGH – BRAND STRATEGY  Developing a cohesive brand message with Braddock, PA residents for a grassroots nonprofit

FOR GOOD PGH – BRAND STRATEGY
Developing a cohesive brand message with Braddock, PA residents for a grassroots nonprofit

  HBO MAX MERCHANDISE  Illustration – hand lettering designs for HBO Max’s latest merchandise

HBO MAX MERCHANDISE
Illustration – hand lettering designs for HBO Max’s latest merchandise

  CHINESE ELDERLY COMMUNITY SUPPORT  Research with NYC Chinese seniors to understand and address social isolation through design methodologies

CHINESE ELDERLY COMMUNITY SUPPORT
Research with NYC Chinese seniors to understand and address social isolation through design methodologies

  hi inc. STICKERS  Telegram stickers for a not-for-profit financial service

hi inc. STICKERS
Telegram stickers for a
not-for-profit financial service

  MORE THAN A LABEL  Brand system for a mental health anti-stigma campaign

MORE THAN A LABEL
Brand system for a mental health
anti-stigma campaign

  LUNAR NEW YEAR GREETINGS  Typographic series reimagining traditional Cantonese New Year blessings (拜年) as modern learning tools

LUNAR NEW YEAR GREETINGS
Typographic series reimagining traditional
Cantonese New Year blessings (拜年)
as modern learning tools

  KAOS  Brand identity for an environmentally-driven online magazine

KAOS
Brand identity for an
environmentally-driven
online magazine

  COVID-19 PREVENTION  Poster and sticker designs

COVID-19 PREVENTION
Poster and sticker designs

  ONE GIRL, INC. ‘18  Brand identity for a women’s empowerment NGO

ONE GIRL, INC. ‘18
Brand identity for a
women’s empowerment NGO

  MIND HONG KONG  Brand system for a HK-based mental health charity

MIND HONG KONG
Brand system for a HK-based mental health charity

  MASON-MAYES  Brand identity for a fashion boutique store

MASON-MAYES
Brand identity for a fashion boutique store

  BFA THESIS – RAISE MY VOICE  Illustrated book visualizing statistical research about girls and women around the world

BFA THESIS – RAISE MY VOICE
Illustrated book visualizing statistical research
about girls and women around the world

  HBO MAX – SHAYLA RIVERA  Key art illustrations for an HBO Max Comedy Special

HBO MAX – SHAYLA RIVERA
Key art illustrations for an HBO Max Comedy Special

  HBO MAX – CLOSE ENOUGH GUMMIES  Layout concepts for a promotional postcard mailer

HBO MAX – CLOSE ENOUGH GUMMIES
Layout concepts for a promotional postcard mailer

  HBO / HBO MAX – DIGITAL ASSETS  Collection of email designs for internal HBO events

HBO / HBO MAX – DIGITAL ASSETS
Collection of email designs for internal HBO events

  HBO – WHITMER THOMAS  Hand-lettered title treatments for the key art of an HBO Comedy Special

HBO – WHITMER THOMAS
Hand-lettered title treatments for the key art
of an HBO Comedy Special

  HBO – VISITING DIRECTORS PROGRAM  Logo design concepts for an internal HBO brand

HBO – VISITING DIRECTORS PROGRAM
Logo design concepts for an internal HBO brand

  NOM WAH TEA PARLOR   Illustration for an NYC-based organization promoting urban culture

NOM WAH TEA PARLOR
Illustration for an NYC-based organization promoting urban culture

  A WINVIAN FAIRYTALE  Commissioned illustrated book

A WINVIAN FAIRYTALE
Commissioned illustrated book

  FORGOTTEN  Illustration for Parsons School of Design’s annual senior journal celebrating illustration graduates

FORGOTTEN
Illustration for Parsons School of Design’s annual senior journal celebrating illustration graduates

  NEW YORKERS’ PET PEEVES  Rotoscope animation about New Yorkers’ pet peeves

NEW YORKERS’ PET PEEVES
Rotoscope animation about New Yorkers’ pet peeves

  HOW TO LAYER A SLIP DRESS  Stop-motion animation using illustrated paper cutouts

HOW TO LAYER A SLIP DRESS
Stop-motion animation using illustrated paper cutouts

© 2025 Jenny Lau – All rights reserved.