👋 Heya! I’m Jenny, a Hong Kong-raised visual designer and strategist in the heart of New York City.

With a BFA in Illustration from Parsons and an MFA in Design for Social Innovation from School of Visual Arts, I've built a creative approach that's equal parts visual craft and strategic thinking. My sweet spot? Creating design that's both beautiful and meaningful – the kind that that makes you stop, understand, and feel something.

I have 6+ years of experience jumping between print, digital, and branding challenges across wildly different landscapes—from HBO's in-house design team to leading nonprofit projects and freelance adventures in fashion and tech. Growing up between cultures has shaped my visual storytelling, helping me spot perspectives others might miss. I also have a knack for connecting the dots in complicated systems—weird flex, I know.

The values I bring to every project? Commitment (I'll care about your project as much as you do), quick learning (throw me in the deep end—I'll swim), and detail-orientation (because the little things aren't actually little).

When I’m not busy pushing pixels, you can find me bobbing at yet another music gig (feel free to ask me who I’ve seen), reading about the gut microbiome, exploring on solo adventures across the city, evolving my beli obsession, and cheffing it up in the kitchen.

If you fancy working together or just feel like waving ‘heyyy’, don’t be shy! 😏 Drop me a line at hello@jennylau.org.

Feel free to also connect on LinkedIn. 

Resumé is available upon request.

Graphic

Brand Identity Design

Editorial & Print Design

Illustration & Character Design

Typography & Hand Lettering

Information Design

Social Media and Digital Assets

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Strategy

Brand Strategy

Workshop Co-Facilitation

Design Research

Systems Thinking

Participatory Research Methods

Human-Centered Design Principles

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Technical

Adobe Suite (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects)

Miro/Collaboration Tools

Google Suite

Keynote

Squarespace

Procreate

Figma

Sketch

Industries

Nonprofit Organizations

Entertainment

Health & Wellness

Cultural Organizations

Fashion & Retail

Tech & Financial Services

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