Lee’s Kitchen
A conceptual brand identity based on my mother's fictional restaurant, inspired by her love of hosting and cooking for family gatherings.
Challenge: Create a brand identity that authentically reflects both my mother's personality and the aesthetic of our Hong Kong home while demonstrating comprehensive brand development skills.
Deliverables: Logo, Colour Palette, Business Card, Menu, Take-Out Bag
Year: 2019
Client
Conceptual project based on a fictional restaurant my mother once dreamed of starting, drawing on her experience hosting dinner parties and family gatherings, and treating her as a client.
Hats Worn
Creative Director
Brand Designer
*For privacy reasons, I chose not to include any real images of my home, and of course, all contact details are fiction.
