MASON-MAYES
Brand identity for a women's boutique featuring contemporary apparel, denim, and accessories in a chic, welcoming environment.
Challenge: Develop visual identity assets that capture the boutique's "laid-back luxury" aesthetic—California dreaming meets Charleston charm.
Taking creative lead on the visual identity, I developed seasonal color palettes and designed print materials including business cards, insert cards, postcard mailers, hang tags, and store signage. Digital assets included Instagram story highlight icons and email marketing graphics, all reflecting the boutique's laid-back luxury aesthetic.
Year: 2020-2023
Client
MASON-MAYES – curated women's boutique featuring vibrant and sophisticated contemporary apparel, denim, and accessories, founded by Carrie Kelly.
Hats Worn
Brand Designer
Print Designer (Signage)
Digital Assets Designer (Emails/Banners)