MASON-MAYES
Brand Identity
Mason-Mayes is a thoughtfully curated women’s boutique featuring vibrant and sophisticated contemporary apparel, denim, and accessories in a chic, welcoming environment. Marked by a commitment to honesty and authenticity, Mason-Mayes is where women can truly feel beautiful, comfortable, and at ease. Laid-back luxury is what Mason-Mayes is all about: Think California dreaming meets Charleston charm, while cruising the coastline of St. Barth's.
Remotely, I worked with the founder, Carrie Kelly, in taking creative lead on a majority of visual identity assets. In addition to building the boutique’s seasonal colour palettes, I worked largely on the branding’s print deliverables, including business cards, insert cards/postcard mailers, hang tags, as well as exterior and interior store signage. For digital assets, I worked on icons for use on Instagram’s story highlights, along with a wide array of email-marketing graphics such as e-blasts, site banners, and IG posts/stories.
